Psychology practice marketing
Marketing and SEO for psychology practices
Psychology practices compete on trust. Accurate titles, visible registration, clear fees and honest descriptions of each therapy are what patients, referrers, search engines and AI tools all look for. We help your practice show them.
How patients look for this kind of care now
Someone looking for a psychologist rarely searches for the word alone. They ask for a psychologist who sees teenagers for anxiety, who offers EMDR for trauma, who works with their insurer, or who can see them in the evening. AI tools answer by matching those details to the practices whose information they can find and check.
For a practice with several psychologists, the biggest gain usually comes from clinician pages: each person’s exact title, HCPC registration, the people they see, the approaches they use and when they are available. Those facts help patients choose and give AI tools something to match against the HCPC register.
Titles matter legally as well as commercially. Several psychologist titles are protected, and a team page that calls everyone “our psychologists” can blur important lines. We are careful about this on every page we write.
What patients ask ChatGPT, Gemini and Google
Questions like these, asked in full sentences with a town or an age attached. Next to each is what usually helps an AI tool or search engine answer it with your clinic in mind.
“How do I find an HCPC registered psychologist near me who sees teenagers?”
A page for each psychologist with title, registration number, age groups and a link to the register.
“What is the difference between a clinical psychologist and a counselling psychologist?”
A short explainer, written or reviewed by your psychologists, that helps people choose and links to the right service.
“How much does private therapy with a psychologist cost per session?”
A fees page with session prices by service and clinician grade, cancellation terms and any assessment fees.
“Is there a psychologist in Manchester who offers EMDR for trauma?”
Service pages for each therapy you offer, naming who provides it and who it suits.
“Can I use my health insurance to see a psychologist?”
Which insurers you work with, for which clinicians and services, and what patients need to do first.
“Can I see a psychologist online in the evening?”
Availability and format stated on each clinician page and kept current.
Problems we often find
Titles that blur
Assistant psychologists, trainees, counsellors and registered psychologists described together, which can mislead and breach protected title rules.
Registration not shown
No HCPC numbers or links, so neither patients nor AI tools can check who is registered.
Therapies as acronyms
Lists of CBT, DBT, ACT and EMDR with no explanation of what each involves or who it suits.
Testimonials that overreach
Patient quotes that imply outcomes or could identify someone. Many practices are better without them.
Fees behind a form
Prices only available on request, so AI tools say “contact the practice” and name a practice that publishes them instead.
One page for every service
A single services page that tries to cover everything and ranks for nothing in particular.
What we do
Every plan starts with a monthly check of what ChatGPT and Gemini say about your clinic, and a report with advice. On Growth and Partner we also do the work, and you approve everything before it is published.
- We check what ChatGPT and Gemini say when people ask for psychologists like yours in your area, every month, and show you which practices are named and why.
- We rewrite service and psychologist pages in your practice’s voice, with exact titles, registration, approaches, age groups and availability.
- We write answers to the questions patients ask about therapies, fees, insurance and the difference between professions.
- We add structured data for your practice, psychologists and services, and fix the technical problems that stop pages being read.
- We offer your psychologists for expert comment to the publications, podcasts and websites AI tools quote, only where it fits their expertise.
Questions clinic owners ask
Do you work with solo psychologists?
Our plans are designed for practices with a team of clinicians. A solo psychologist can use the same principles, and our guides are free to read.
Will you change our clinicians’ titles?
Only to make them accurate. We check each title against the HCPC register and ask you to confirm before anything changes.
Should we publish patient testimonials?
Usually not. In psychological care they raise confidentiality and consent questions and can read as outcome claims. Independent reviews on platforms you do not control are generally safer.
Do you need access to our website?
On Growth and Partner it helps. If you prefer, we send changes for you or your developer to publish, with a clear brief.
See where your clinic stands
Every plan starts with a 14-day free trial. Your first report shows what ChatGPT and Gemini say about your clinic today. Cancel any time.