Counselling and psychotherapy marketing
Marketing and SEO for counselling and psychotherapy services
People looking for counselling want to know who they would see, how they work, what it costs and whether they can trust them. We help counselling centres and group practices answer that clearly, for patients, Google and AI tools.
How patients look for this kind of care now
Counselling is one of the most searched areas of mental health care, and one of the most crowded. Directories list thousands of individual counsellors. A centre or group practice stands out by being clear about what it offers as a team: the range of approaches, the specialisms across its counsellors, availability, fees and how people are matched to the right person.
People increasingly ask AI tools for help choosing: a couples counsellor who works online, a psychotherapist who works with grief, counselling in a particular language, or low cost options nearby. AI tools answer from what they can find and check, including the BACP, UKCP and NCPS registers and the big directories.
Counselling and psychotherapy are not protected titles in law, which makes membership of an accredited register an important trust signal. We describe each counsellor’s membership accurately, person by person.
What patients ask ChatGPT, Gemini and Google
Questions like these, asked in full sentences with a town or an age attached. Next to each is what usually helps an AI tool or search engine answer it with your clinic in mind.
“How do I find a BACP registered counsellor near me?”
Counsellor pages with each person’s registration and a link to the register, plus your listing on the register itself.
“How much does counselling cost per session in Bristol?”
A fees page with session prices, any concessions you offer and cancellation terms.
“What is the difference between counselling and psychotherapy?”
A short, plain explainer written or reviewed by your team, linked from every service page.
“Is there a couples counsellor who works online?”
A service page for each kind of work you offer, saying whether it is online, face to face or both.
“Can I have counselling in Polish?”
Languages listed on each counsellor page and gathered on one page for people searching by language.
“How do I choose the right counsellor?”
A page explaining how you match people to counsellors, and what happens at a first session.
Problems we often find
A centre that looks like a list
A page of names and photographs with no way to tell who works with what, so AI tools cannot match you to a question.
Registers not shown
BACP, UKCP or NCPS membership missing or described for the centre as a whole rather than each counsellor.
Approaches without explanation
Person centred, psychodynamic, integrative: named but not explained in words a first time client understands.
Fees missing or inconsistent
Prices that differ between your site and directory profiles, or no prices at all.
Weak local presence
A Google Business Profile that is incomplete, or locations described vaguely, which matters for local searches.
No first session information
Nothing about what happens when someone first gets in touch, which is often the biggest worry.
What we do
Every plan starts with a monthly check of what ChatGPT and Gemini say about your clinic, and a report with advice. On Growth and Partner we also do the work, and you approve everything before it is published.
- We check what ChatGPT and Gemini say when people ask for counselling and psychotherapy like yours, every month, and report which services are named and why.
- We rewrite service and counsellor pages in your voice, with approaches, specialisms, languages, registers, availability and fees.
- We write answers to the questions people ask before their first session, including how matching works and what it costs.
- We add structured data, tidy your local search presence and fix technical problems that stop pages being read.
- We offer your counsellors and psychotherapists for comment to the publications, podcasts and websites AI tools quote, where it fits.
Questions clinic owners ask
Do you work with individual counsellors?
Our plans are built for counselling centres and group practices with a team. Individual counsellors are welcome to use our guides.
Can you help us appear on directories?
We advise on which directories and registers matter for your services and make sure your details agree across them. Paid listings are your decision and your cost.
Will you write blog posts?
Only where they answer a real question patients ask. We would rather improve your service and counsellor pages, which usually matter more for patients, Google and AI tools.
Do you offer advertising management?
No. We focus on AI search visibility and SEO. We do not run paid advertising campaigns.
See where your clinic stands
Every plan starts with a 14-day free trial. Your first report shows what ChatGPT and Gemini say about your clinic today. Cancel any time.