Eating disorder clinic marketing
Marketing and SEO for eating disorder services
People looking for eating disorder treatment, and the families supporting them, need clear and careful information. We help specialist services explain what they offer, who they help and how they work, without anything that could cause harm.
How patients look for this kind of care now
Eating disorders are serious illnesses, and the people searching for help are often frightened, ambivalent or supporting someone who is. Families ask AI tools and Google about outpatient treatment, family based approaches, how quickly someone can be seen and what happens if their physical health is at risk.
AI tools are rightly cautious with these questions. They favour services that are clear about who they treat, which approaches they use, how they work with GPs on physical health monitoring and when someone needs a different level of care. Those are the facts we help you set out.
Marketing in this area must avoid anything that could harm a reader. That shapes every word we write and every image decision, which is one reason we never use stock photographs.
What patients ask ChatGPT, Gemini and Google
Questions like these, asked in full sentences with a town or an age attached. Next to each is what usually helps an AI tool or search engine answer it with your clinic in mind.
“Where can I get private eating disorder treatment for my teenage daughter?”
A page for families that explains assessment, treatment options for young people and how parents are involved.
“Is there an eating disorder specialist near me for adults?”
Service pages for adults, with the clinicians involved, their professions and how to get in touch.
“What does outpatient eating disorder treatment involve?”
A plain description of the approaches you use and what sessions are like, reviewed by your clinicians.
“Do you work with the GP on physical health monitoring?”
A clear statement of how you share care with GPs and what monitoring you provide or require.
“Does this clinic treat ARFID?”
An honest list of the conditions and age groups you treat, and those you do not.
“What happens if someone needs more support than outpatient care?”
A page on how you assess risk and when you refer to other services, written with your clinical team.
Problems we often find
Unclear scope
No clear statement of which conditions, ages and levels of need the service treats, so families and AI tools cannot tell.
Risky detail
Copy or images that include numbers, descriptions of behaviours or before and after imagery, which guidance warns can cause harm.
Families an afterthought
Little for parents and partners, who are often the people searching.
Medical monitoring vague
Nothing on how physical health is monitored or how you work with GPs.
No urgent help information
Pages that do not say what to do if someone is at immediate risk.
Outcome language
Words like recovery programmes with implied results, which advertising rules treat as claims needing evidence.
What we do
Every plan starts with a monthly check of what ChatGPT and Gemini say about your clinic, and a report with advice. On Growth and Partner we also do the work, and you approve everything before it is published.
- We check what ChatGPT and Gemini say when people ask about eating disorder treatment like yours, every month, and report which services are named and why.
- We rewrite your service pages in your clinic’s voice, with scope, approaches, how families are involved and how care is shared with GPs.
- We write answers to the questions people ask before getting in touch, reviewed by your clinicians before anything is published.
- We add structured data and fix technical problems so your pages can be read properly by Google and AI tools.
- We offer your clinicians, where appropriate, to the publications, podcasts and websites AI tools quote, for careful expert comment.
Questions clinic owners ask
How do you make sure content is safe?
We avoid the details that guidance warns against, write in calm and factual language, and ask your clinicians to approve anything clinical before it is published.
Do you write about recovery stories?
We advise against using individual recovery stories in marketing. They raise consent and confidentiality issues and can read as outcome claims.
Can you help families find us?
We make sure your pages answer the questions families ask, clearly and kindly, so AI tools and search engines can match your service to them. We cannot promise that any tool will name you.
Do you work with inpatient services?
Our plans are designed for outpatient and community clinics with a team. Please get in touch if you are unsure whether we are a good fit.
See where your clinic stands
Every plan starts with a 14-day free trial. Your first report shows what ChatGPT and Gemini say about your clinic today. Cancel any time.