Psychiatry clinic marketing
Marketing and SEO for private psychiatry clinics
People choosing a private psychiatrist want to know who they will see, what it costs, whether they need a referral and whether their insurer will pay. We help your clinic publish clear, verifiable answers that patients, GPs and AI tools can rely on.
How patients look for this kind of care now
Patients, families and GPs looking for private psychiatry ask precise questions. Can I see someone this month? Do they treat bipolar disorder? Can they prescribe and will my GP continue it? Is it covered by my insurance? Increasingly those questions go to ChatGPT, Gemini and Google’s AI Overviews before they reach your reception team.
For a psychiatry clinic, the facts AI tools look for are mostly about people: which consultants work with you, their specialist registration, the conditions they see, the age groups and the settings. Those facts can be checked against the GMC register and insurer lists, which is exactly why getting them right on your own site matters.
Doctors carry their own duties into marketing. The GMC expects information about services to be factual and verifiable and not to exploit patients’ vulnerability. Clinics regulated by CQC must describe that registration accurately. We work inside those lines.
What patients ask ChatGPT, Gemini and Google
Questions like these, asked in full sentences with a town or an age attached. Next to each is what usually helps an AI tool or search engine answer it with your clinic in mind.
“How much does a private psychiatrist cost for a first appointment in London?”
A fees page with consultation, follow up and report fees, and what is included in each.
“Do I need a GP referral to see a private psychiatrist?”
A plain statement of whether you accept self referrals, and when a GP letter is required or helpful.
“Is there a private psychiatrist near me who specialises in perinatal mental health?”
Consultant pages that list the conditions and groups each person sees, matched to service pages.
“Can a private psychiatrist prescribe, and will my GP continue it?”
A neutral explanation of how prescribing and shared care work at your clinic, with no promises about the GP’s decision.
“Is this psychiatrist recognised by my health insurer?”
A list of insurers each consultant is recognised by, kept current, and what the patient needs to do.
“Can I see a psychiatrist online?”
A clear account of which appointments can be remote and which need to be in person.
Problems we often find
Consultant pages that say too little
A photograph and a list of letters, but no conditions, age groups or availability, so AI tools cannot match the consultant to a question.
Registration hard to verify
No GMC number or link to the register, which is one of the simplest trust signals a psychiatry clinic can give.
Medication in the wrong place
Named medicines in marketing copy, which UK rules on prescription only medicines do not allow.
Insurance unclear
No word on which insurers recognise which consultants, so patients ask elsewhere.
Referral routes hidden
Nothing for GPs and other referrers, who look for exactly this when choosing where to send someone.
CQC details missing or stale
A rating shown from a previous inspection, or registration described vaguely.
What we do
Every plan starts with a monthly check of what ChatGPT and Gemini say about your clinic, and a report with advice. On Growth and Partner we also do the work, and you approve everything before it is published.
- We check what ChatGPT and Gemini say when patients and families ask about private psychiatry in your area, every month, and report the sources behind each answer.
- We rewrite consultant and service pages in your clinic’s voice, with specialist interests, age groups, settings, fees and referral routes.
- We write answers to the questions patients ask about referrals, prescribing, insurance and online appointments.
- We add structured data for your clinic and consultants, fix technical problems, and write a brief for your developer where a fix needs one.
- We offer your consultants to the publications, podcasts and websites AI tools quote on mental health, for comment within their expertise.
Questions clinic owners ask
Can you guarantee our psychiatrists will be named by AI tools?
No. Nobody can control what AI tools say. We make the facts about your consultants clear, consistent and easy to check, and we measure what AI tools say each month so you can see what changes.
Do you write clinical content?
We draft content from interviews with your consultants and from what you already publish. Your clinicians review anything clinical, and you approve everything before it is published.
Can you help with GP referrals?
Yes. A clear page for referrers, with how to refer, what happens next and what information you need, helps GPs and is often what AI tools find when asked where to refer.
Do you work with clinics outside England?
Yes, anywhere in the UK. The regulator differs: CQC in England, Healthcare Improvement Scotland, Healthcare Inspectorate Wales and the RQIA in Northern Ireland. We describe yours accurately.
See where your clinic stands
Every plan starts with a 14-day free trial. Your first report shows what ChatGPT and Gemini say about your clinic today. Cancel any time.